Venture building

Build around a need. Then build the venture.

ADL works with entrepreneurs and established companies to turn unmet industry needs into viable products and businesses. We start with the customer, bring the right capabilities together and help move promising technology toward the market.

See the Liatris story Discuss a venture
ADL / VENTURE DEVELOPMENT01—03
  1. 01 / NEEDA problem worth solvingCustomer requirements define the opportunity.
  2. 02 / VENTUREA team that can solve itTechnical and commercial capabilities come together.
  3. 03 / MARKETA path to adoptionPartners help test, make and deliver the solution.
Start with demand.Build toward deployment.

Venture portfolio

We help promising teams build a path to market.

$510M

Funding raised by the teams we have supported.

Featured collaboration / Liatris + Sto

A customer need met an entrepreneurial solution.

Liatris describes its building insulation as high-performance, nonflammable and moisture resistant, with familiar installation methods. Its story shows what can happen when a manufacturer defines a real need and an emerging company gets a direct route to a potential customer.

Fire-resistance material test from the Building Materials Challenge Workers installing exterior insulation panels
01 / THE NEED

Sto defined the challenge.

The building materials company sought a new approach to fire-resistant insulation and set the performance requirements for an open innovation challenge.

02 / THE CONNECTION

ADL opened the search.

ProblemSpace, an ADL company, designed and managed the Building Materials Challenge with Sto. Liatris was selected as one of three winners.

03 / THE PATH

Liatris gained a market partner.

The collaboration gave Liatris a route to develop its product with Sto’s market knowledge and technical resources. Sto became its first committed customer.

Explore the full ADL story Visit Liatris

How we work

Venture building is a team sport.

Products need more than a promising technology. ADL works across industry, entrepreneurship and delivery to shape the business around a specific customer problem.

  • For industry partnersDefine unmet needs, identify solutions and explore new products or businesses.
  • For entrepreneursTest customer fit, build partnerships and plan a credible route to market.
  • For the ecosystemConnect technical, manufacturing and commercial capabilities around a shared opportunity.

Start a conversation

Have a problem worth building around?

Bring us the customer need, emerging technology or business idea. We’ll explore what it would take to move it forward.

Talk with ADL